{"id":69549,"date":"2023-03-29T11:49:33","date_gmt":"2023-03-29T18:49:33","guid":{"rendered":"https:\/\/portaltactica.com\/?p=69549"},"modified":"2023-03-29T11:49:42","modified_gmt":"2023-03-29T18:49:42","slug":"jose-luis-higuera-adquiere-la-marca-de-atletico-morelia","status":"publish","type":"post","link":"https:\/\/portaltactica.com\/?p=69549","title":{"rendered":"Jos\u00e9 Luis Higuera adquiere la marca de Atl\u00e9tico Morelia"},"content":{"rendered":"\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong><em>El empresario logr\u00f3 hacerse de la totalidad de los derechos de la marca<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El\u00a0<strong>Atl\u00e9tico Morelia<\/strong>\u00a0ser\u00e1 propiedad del empresario\u00a0<strong>Jos\u00e9 Luis Higuera<\/strong>, despu\u00e9s de que se haya completado la venta total por parte de la empresa de\u00a0<strong>Televisi\u00f3n Azteca<\/strong>, propiedad de\u00a0<strong>Ricardo Salinas Pliego<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un comunicado, el equipo michoacano inform\u00f3 sobre la adquisici\u00f3n total del nombre y la marca de Atl\u00e9tico Morelia al exdirectivo de las\u00a0<strong>Chivas<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEl escudo tradicional de los Canarios ha representado a lo largo de los a\u00f1os el valor e identidad de los michoacanos.\u00a0Somos parte importante de la historia del f\u00fatbol mexicano y nuestro compromiso de defender los colores dentro y fuera de la cancha es con Michoac\u00e1n y su gente\u201d, se\u00f1al\u00f3 parte del escrito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa directiva informa, que a la fecha se ha liquidado al 100% la cesi\u00f3n de derechos para el uso \u00fanico y explotaci\u00f3n de la marca Atl\u00e9tico Morelia a la empresa TV Azteca S.A.B de C.V\u201d, inform\u00f3 el cuadro michoacano.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ahora, el cuadro michoacano no va a hacer el tr\u00e1mite para poder conseguir su posible ascenso a la\u00a0<a href=\"https:\/\/www.record.com.mx\/futbol-futbol-nacional-liga-de-expansion\/liga-de-expansion-portero-de-raya2-hace-el-oso-del-ano-con\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Primera Divisi\u00f3n<\/strong><\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"927\" height=\"1024\" src=\"https:\/\/portaltactica.com\/wp-content\/uploads\/2023\/03\/6-14-927x1024.jpg\" alt=\"\" class=\"wp-image-69550\" \/><\/figure>\n<div class='share-to-whatsapp-wrapper'><div class='share-on-whsp'>Share on: <\/div><a data-text='Jos\u00e9 Luis Higuera adquiere la marca de Atl\u00e9tico Morelia' data-link='https:\/\/portaltactica.com\/?p=69549' class='whatsapp-button whatsapp-share'>WhatsApp<\/a><div class='clear '><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>El empresario logr\u00f3 hacerse de la totalidad de los derechos de la marca El\u00a0Atl\u00e9tico Morelia\u00a0ser\u00e1 propiedad del empresario\u00a0Jos\u00e9 Luis Higuera, despu\u00e9s&hellip;<\/p>\n","protected":false},"author":2,"featured_media":69551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1897],"tags":[3762],"class_list":["post-69549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado-nacional","tag-atletico-morelia"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/portaltactica.com\/wp-content\/uploads\/2023\/03\/7-15.jpg","_links":{"self":[{"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/posts\/69549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69549"}],"version-history":[{"count":1,"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/posts\/69549\/revisions"}],"predecessor-version":[{"id":69552,"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/posts\/69549\/revisions\/69552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/media\/69551"}],"wp:attachment":[{"href":"https:\/\/portaltactica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}