{"id":106225,"date":"2026-07-01T09:15:59","date_gmt":"2026-07-01T16:15:59","guid":{"rendered":"https:\/\/portaltactica.com\/?p=106225"},"modified":"2026-07-01T09:16:05","modified_gmt":"2026-07-01T16:16:05","slug":"nike-toma-el-lugar-de-puma-como-patrocinador-oficial-de-chivas","status":"publish","type":"post","link":"https:\/\/portaltactica.com\/?p=106225","title":{"rendered":"Nike toma el lugar de Puma como patrocinador oficial de Chivas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Despu\u00e9s de 10 a\u00f1os de vestir<strong>&nbsp;Puma<\/strong>, ahora las&nbsp;<strong>Chivas del Guadalajara<\/strong>&nbsp;vestir\u00e1n otra marca; se trata de&nbsp;<strong>Nike&nbsp;<\/strong>y usar\u00e1n el uniforme por primera vez el 18 de julio en su debut en el&nbsp;<strong>Apertura 2026.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nuevo br\u00edos llegaron al Reba\u00f1o<\/strong>&nbsp;para el naciente a\u00f1o futbol\u00edstico, pues la marca estadounidense ser\u00e1 quien vista a los equipos varonil, femenil, Fuerzas B\u00e1sicas, esports y los respectivos cuerpos t\u00e9cnicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00faltimo d\u00eda de junio fue el&nbsp;<strong>anuncio del fin de la era con la marca Puma<\/strong>, con quienes tuvieron una alianza desde 2017 y en el recuerdo de los aficionados estar\u00e1n los jerseys con los que&nbsp;<strong>alcanzaron t\u00edtulos bajo la era de Mat\u00edas Almeyda.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Esta alianza representa un paso importante en la evoluci\u00f3n de nuestro club&#8221;, dijo el<strong>&nbsp;presidente de las Chivas, Amaury Vergara<\/strong>.&#8221;<strong>Nike aporta una visi\u00f3n global<\/strong>&nbsp;sustentada en la innovaci\u00f3n y el servicio al atleta, y juntos compartimos una visi\u00f3n de futuro sin perder de vista la identidad que nos define como instituci\u00f3n. Estamos enfocados en fortalecer ese v\u00ednculo con nuestros millones de aficionados y<strong>&nbsp;seguir inspirando a nuevas generaciones<\/strong>&nbsp;que se ven reflejadas en Chivas de Guadalajara y en su legado&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">En 1997, tras la obtenci\u00f3n de su d\u00e9cimo t\u00edtulo, dicha marca tuvo un paso fugaz con el\u00a0<strong>Guadalajara<\/strong>, apenas dur\u00f3 cinco partidos, pero dej\u00f3 uno de los\u00a0<strong>dise\u00f1os m\u00e1s elegantes y actualmente cotizados por los coleccionistas<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Chivas ocupa un lugar \u00fanico en la cultura del futbol, definido por su rica historia, su identidad y el v\u00ednculo que ha construido con generaciones de aficionados&#8221;, se\u00f1al\u00f3 el&nbsp;<strong>VP\/GM de Nike Football, Camilo Andrade<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DaQEu4nFEWp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Esta alianza representa el&nbsp;<strong>compromiso a largo plazo de Nike con el futbol en Am\u00e9rica Latina&nbsp;<\/strong>y una visi\u00f3n compartida para construir sobre ese legado mientras damos forma a lo que viene. A trav\u00e9s de la innovaci\u00f3n y escuchando la voz de los atletas, buscamos apoyar al club para que contin\u00fae inspirando a jugadores y comunidades en todo M\u00e9xico y m\u00e1s all\u00e1. Esta alianza re\u00fane a dos marcas que comparten la convicci\u00f3n de que el poder del futbol puede generar un impacto duradero, dentro y fuera de la cancha&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u200bDeja a Puma tras una d\u00e9cada<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Guadalajara debutar\u00e1 en el torneo el&nbsp;<strong>s\u00e1bado 18 de julio ante el Toluca<\/strong>&nbsp;y ya lo har\u00e1 con su nueva marca, tras anunciar este martes que&nbsp;<strong>terminaba su relaci\u00f3n con Puma<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Tras una d\u00e9cada de trabajo conjunto para proyectar la esencia y los valores que distinguen al Club Deportivo Guadalajara, informamos la&nbsp;<strong>conclusi\u00f3n de nuestra relaci\u00f3n comercial con PUMA<\/strong>.&#8221;Durante este periodo,&nbsp;<strong>PUMA acompa\u00f1\u00f3 al Reba\u00f1o Sagrado en su misi\u00f3n de inspirar a M\u00e9xico<\/strong>, objetivo que materializamos juntos a trav\u00e9s de distintos jerseys que, m\u00e1s que vestir a nuestros equipos y aficionados, se convirtieron en un s\u00edmbolo de pertenencia para millones de ChivaHermanos por todo el mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<strong>Agradecemos profundamente a PUMA&nbsp;<\/strong>por la confianza depositada en el club durante esta d\u00e9cada. Juntos fuimos testigos y protagonistas de momentos inolvidables que hoy forman parte de la memoria colectiva de la Rep\u00fablica Rojiblanca&#8221;.<\/p>\n<div class='share-to-whatsapp-wrapper'><div class='share-on-whsp'>Share on: <\/div><a data-text='Nike toma el lugar de Puma como patrocinador oficial de Chivas' data-link='https:\/\/portaltactica.com\/?p=106225' class='whatsapp-button whatsapp-share'>WhatsApp<\/a><div class='clear '><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de 10 a\u00f1os de vestir&nbsp;Puma, ahora las&nbsp;Chivas del Guadalajara&nbsp;vestir\u00e1n otra marca; se trata de&nbsp;Nike&nbsp;y usar\u00e1n el uniforme por primera vez&hellip;<\/p>\n","protected":false},"author":2,"featured_media":106227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1897],"tags":[],"class_list":["post-106225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado-nacional"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/portaltactica.com\/wp-content\/uploads\/2026\/07\/1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/posts\/106225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106225"}],"version-history":[{"count":2,"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/posts\/106225\/revisions"}],"predecessor-version":[{"id":106228,"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/posts\/106225\/revisions\/106228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=\/wp\/v2\/media\/106227"}],"wp:attachment":[{"href":"https:\/\/portaltactica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portaltactica.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}